7 Proven Trade Show Strategies to Increase EDO Trade Show ROI

Published: December 16, 2022

Increase Trade Show ROI

In this webinar, we will walk you through the steps to Increase Trade Show ROI. Attending live events, exhibiting and gathering leads are key to a successful economic development business attraction marketing strategy. Without the right trade show marketing plan, EDOs can waste thousands of dollars with little to no return on investment.

If you are like most EDOs, you are ramping up trade show walking and exhibition at leading events. From booking pre-show appointments and capturing leads at your booth to CRM integrations and reporting ROI, GSLI can help you make the most of your investment.

On our latest Master Series webinar of the year, “7 Proven Trade Show Strategies to Increase your EDO Trade Show ROI”, we’ll teach you insights and strategy recommendations to help you fully prepare and stay one step ahead of the competition in 2023.

Economic developers know the importance of trade shows for generating leads, building relationships, and promoting their regions. However, with limited resources and increasing competition, maximizing the return on investment (ROI) from trade shows is essential. To increase ROI, economic developers should start by setting clear goals and objectives for each event, identifying target audiences and developing a compelling message. Pre-event promotion, effective booth design, and engaging staff are also critical elements. Post-event follow-up is equally important, with prompt and personalized communication to nurture leads and build relationships. By strategically planning and executing each trade show, economic developers can enhance their ROI and achieve their economic development objectives.

On this webinar, EDOs learned how to:

  • Maximize their strategy – before, during, and after the show.
  • Ensure their brand is resonating with attendees.
  • Capture leads and insights in a seamless, meaningful way.
  • Tie those leads to a campaign for insights and ROI.

Our goal is to educate and empower EDO’s to make the best decisions with the tools they have.